AI is More Creative Than You. And That’s a Problem.

AI is more creative than you – and that’s a problem, but not for the reason you think.

AI reduces the friction to executing; need 50 teambuilding activity ideas? Need to send a carefully-worded email to your boss? Need a tagline for your dog-focused sourdough startup? You don’t have to wrestle with dry erase markers on a whiteboard anymore. Pop in a prompt and out comes a workable solution that, in many cases, is qualitatively “better” than what we could create on our own in a comparable period of time.

And that is incredible. 

BUT:

Something critical is lost when we “surrender” the creative process to this frictionlessness.

AI isn’t just a speed tool—by giving us an “easy answer,” it tempts us into not grappling with friction and ambiguity of a blank page, which is the very struggle that leads to original thinking. 

And when everyone uses the same tools in the same way, we end up converging on average.

This is where poetry has something to offer.

For thousands of years, poets have been showing how using our deeply individual perspectives to confront the friction of a blank page sparks art that changes the way we see the world. 

See, your unique point of view, your lived experience, your hard-won insight—isn’t just good for your soul. It’s a competitive differentiator that ensures your work doesn’t dissolve into the sea of “smart but same” that AI so efficiently produces.

AI amplifies human creativity. But only when we don’t outsource the creative thinking and shaping that makes our ideas… ours.